Work / Website Promotion |
How efficient is your website? What positions does it take in the search engines rating? Did it achieve the set goals?
Even professionally made and optimized for search engines website requires promotion. There are two completely different promotion strategies: those allowable by search engines – “white” promotion and “black” – those trying to deceive search engines.
“Black” promotion makes it possible to quickly and with minimum efforts put a website on top positions but only for a short period of time until search engines and their administrators detect the deceit. Search engines will exclude the name of your website from their ratings for “black” promotion forever. Therefore website promotion is quite a serious thing which should be entrusted only to qualified and reliable specialists.
“White” website promotion includes some activities on optimizing the text and the program code considering key words through which you are going to promote your website. Correct selection of key words is a passport to success. The set of key words will affect how difficult the promotion will be and the efficiency of attracting your target audience, because you surely want that your website is viewed not by occasional visitors but rather by the target audience you need.
It is a well-known fact that even a potential client can close your website page if he does not find the necessary information. Recent research of behavioral reactions of Internet users showed that when indicating search words and opening dozens of pages a person evaluates each page for not more than 2 seconds, and even if he/she finds it interesting less than a half of people go on to other menu sections on the page. Consequently, a user should be immediately provided with all necessary information and stimulated to do the planned action – communicate with the manager or buy something in the Internet shop. To that end, when promoting goods and services one uses special “promopages”, i.e. separate pages on a website containing exhaustive information about a product or service and minimum menu sections, which should immediately bring the user to the expected action.
Website promotion is a complicated science, which requires deep knowledge of software technologies and continuous monitoring of modifications in the policy of search engines and emergence of new technologies. As a rule, website promotion is dealt with by special departments of web-studios on search optimization and Internet promotion.
The Russian Webmasters Union presents reliable and high-skilled specialists on website promotion, such as the studios:
- Webmastera.ru
- Welcomeweb.ru
- studios in various regions of Russia and abroad.
You can get a free consultation on your website promotion by e-mail info@webmastera.org.